{"id":2918,"date":"2025-01-14T08:51:08","date_gmt":"2025-01-14T08:51:08","guid":{"rendered":"https:\/\/walkingshadowpoetry.com\/blog\/?p=2918"},"modified":"2025-01-14T08:53:13","modified_gmt":"2025-01-14T08:53:13","slug":"digital-marketing-skills-you-need-to-succeed","status":"publish","type":"post","link":"https:\/\/walkingshadowpoetry.com\/blog\/digital-marketing-skills-you-need-to-succeed\/","title":{"rendered":"Digital Marketing Skills You Need to Succeed"},"content":{"rendered":"\n<p>by precious owoko<\/p>\n\n\n\n<p>Digital marketing is an exciting field that\u2019s always changing. To do well, you need a mix of creative ideas and technical know-how. Here are the key skills you\u2019ll need to stand out.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>1. Search Engine Optimization (SEO)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how search engines like Google rank websites.<\/li>\n\n\n\n<li>Master ways to make your website show up in search results.<\/li>\n\n\n\n<li>Use tools like Google Search Console or SEMrush to track progress.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Content Marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write blogs, create videos, and design infographics that people enjoy.<\/li>\n\n\n\n<li>Match your content to what customers need at different stages of their journey.<\/li>\n\n\n\n<li>Focus on giving value so your audience keeps coming back.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Social Media Marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Know how platforms like Facebook, Instagram, and TikTok work.<\/li>\n\n\n\n<li>Create posts that people want to like, share, and talk about.<\/li>\n\n\n\n<li>Run ads and target the right audience to get better results.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Pay-Per-Click Advertising (PPC)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how to run paid campaigns on Google Ads or Facebook Ads.<\/li>\n\n\n\n<li>Use data to see what\u2019s working and tweak your campaigns for better results.<\/li>\n\n\n\n<li>Understand keywords and how to set the right budget.<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Data Analysis and Insights<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use tools like Google Analytics to see how people interact with your website.<\/li>\n\n\n\n<li>Track things like clicks, views, and sales to know if your strategies are working.<\/li>\n\n\n\n<li>Turn numbers into actionable steps to improve.<\/li>\n<\/ul>\n\n\n\n<p><strong>6. Email Marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write emails that feel personal and grab attention.<\/li>\n\n\n\n<li>Use platforms like Mailchimp to send newsletters or promotional emails.<\/li>\n\n\n\n<li>Test what works best like different subject lines or email designs.<\/li>\n<\/ul>\n\n\n\n<p><strong>7. Basic Web Skills<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn the basics of website building with tools like WordPress.<\/li>\n\n\n\n<li>Make sure your website is fast and works well on mobile phones.<\/li>\n\n\n\n<li>Create landing pages that help turn visitors into customers.<\/li>\n<\/ul>\n\n\n\n<p><strong>8. Marketing Tools and Automation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use tools like HubSpot or Salesforce to save time and stay organized.<\/li>\n\n\n\n<li>Set up workflows to follow up with customers automatically.<\/li>\n<\/ul>\n\n\n\n<p><strong>9. Design and Video Skills<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use Canva or Adobe to create eye-catching graphics.<\/li>\n\n\n\n<li>Learn simple video editing for YouTube or TikTok content.<\/li>\n\n\n\n<li>Good visuals can grab attention and make your brand memorable.<\/li>\n<\/ul>\n\n\n\n<p><strong>10. Writing That Sells<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write catchy headlines, ads, and social media posts.<\/li>\n\n\n\n<li>Understand what your audience needs and offer solutions.<\/li>\n\n\n\n<li>Use clear, persuasive language to encourage action.<\/li>\n<\/ul>\n\n\n\n<p><strong>11. Mobile Marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure your website and ads look great on phones.<\/li>\n\n\n\n<li>Try SMS marketing to stay connected with customers directly.<\/li>\n<\/ul>\n\n\n\n<p><strong>12. Influencer Marketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Partner with influencers who share your brand\u2019s values.<\/li>\n\n\n\n<li>Measure how their followers respond to your product or service.<\/li>\n<\/ul>\n\n\n\n<p><strong>13. E-commerce Skills<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Know how to use platforms like Shopify to sell online.<\/li>\n\n\n\n<li>Run ads and promotions to attract shoppers to your store.<\/li>\n<\/ul>\n\n\n\n<p><strong>14. Planning and Strategy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set clear goals for your campaigns.<\/li>\n\n\n\n<li>Make plans that guide your team and track progress along the way.<\/li>\n<\/ul>\n\n\n\n<p><strong>15. Flexibility and Problem-Solving<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stay updated on trends, like changes in social media algorithms.<\/li>\n\n\n\n<li>Be ready to adjust your strategies when something doesn\u2019t work as planned.<\/li>\n<\/ul>\n\n\n\n<p><strong>Final Advice<\/strong><\/p>\n\n\n\n<p>Digital marketing is always changing, so keep learning. Take courses, try new things, and don\u2019t be afraid to fail, it\u2019s all part of growing. With these skills, you\u2019ll not only stand out but also make a real impact!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by precious owoko Digital marketing is an exciting field that\u2019s always changing. To do well, you need a mix of creative ideas and technical know-how. Here are the key skills you\u2019ll need to stand out. 1. Search Engine Optimization (SEO) 2. Content Marketing 3. Social Media Marketing 4. Pay-Per-Click Advertising (PPC) 5. Data Analysis and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[121,97,25,98],"tags":[35,49,34,67,50,61,55,53,22,48],"class_list":["post-2918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poem","category-poetry","category-solitude","category-storytime","tag-poems","tag-poetess","tag-poetry","tag-preciousowoko","tag-spokenword","tag-spokenwords","tag-stories","tag-story","tag-walkingshadowpoetry","tag-walkingshadowpoetrykenya"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2025\/01\/pexels-photo-3345882.jpeg?fit=975%2C1300&ssl=1","jetpack-related-posts":[{"id":3132,"url":"https:\/\/walkingshadowpoetry.com\/blog\/recognition-vs-results-by-walking-shadow-poetry-kenya\/","url_meta":{"origin":2918,"position":0},"title":"Recognition and Results by Walking Shadow Poetry Kenya","author":"walking shadow poetry kenya","date":"March 24, 2025","format":false,"excerpt":"In this world we live in, Where screens glow brighter than real conversations, Where clicks speak louder than silent dedication, It feels like everyone\u2019s chasing something, But not always the right thing. We want to be seen, We want to be heard, We want the world to notice our existence,\u2026","rel":"","context":"In &quot;poem&quot;","block_context":{"text":"poem","link":"https:\/\/walkingshadowpoetry.com\/blog\/SPOKENWORDSandMODERNDAYPOETRY\/poem\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2025\/03\/4d9e4bd8d1f2f96e3272b4f37e4ea7a3.jpg?fit=236%2C419&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2405,"url":"https:\/\/walkingshadowpoetry.com\/blog\/the-mirror-of-forgiveness\/","url_meta":{"origin":2918,"position":1},"title":"The Mirror of Forgiveness","author":"walking shadow poetry kenya","date":"August 24, 2024","format":false,"excerpt":"Each morning, I rise with a fragile hope,That today will be the day I finally cope.I look in the mirror and search for peace,But the chains of guilt refuse to release. They say forgive, and you'll be free,But they never spoke of forgiving me.Of the scars I've buried deep inside,Of\u2026","rel":"","context":"In &quot;POETRY&quot;","block_context":{"text":"POETRY","link":"https:\/\/walkingshadowpoetry.com\/blog\/SPOKENWORDSandMODERNDAYPOETRY\/poetry\/"},"img":{"alt_text":"happy women hugging","src":"https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2024\/08\/pexels-photo-4584462.jpeg?fit=874%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2024\/08\/pexels-photo-4584462.jpeg?fit=874%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2024\/08\/pexels-photo-4584462.jpeg?fit=874%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2024\/08\/pexels-photo-4584462.jpeg?fit=874%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3485,"url":"https:\/\/walkingshadowpoetry.com\/blog\/the-hidden-power-of-alone-time\/","url_meta":{"origin":2918,"position":2},"title":"The hidden power of alone time","author":"walking shadow poetry kenya","date":"December 10, 2025","format":false,"excerpt":"I don\u2019t compete against anyone.Not the people beside me,not the ones ahead of me,not the ones watching from a distance. The only person I\u2019m racingis the version of myselfI promised I would become. I compete against my past recordsthe things I said I would achieveand never did,the dreams I postponed,the\u2026","rel":"","context":"In &quot;poem&quot;","block_context":{"text":"poem","link":"https:\/\/walkingshadowpoetry.com\/blog\/SPOKENWORDSandMODERNDAYPOETRY\/poem\/"},"img":{"alt_text":"PRECIOUS OWOKO","src":"https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2025\/12\/Black-and-White-Square-Wedding-Logo-2.png?fit=500%2C500&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2914,"url":"https:\/\/walkingshadowpoetry.com\/blog\/essential-customer-service-skills\/","url_meta":{"origin":2918,"position":3},"title":"Essential Customer Service Skills by Walking Shadow Poetry Kenya.","author":"walking shadow poetry kenya","date":"January 14, 2025","format":false,"excerpt":"Providing Excellent Customer Service. Delivering great customer service isn\u2019t just about answering questions or solving problems. It\u2019s about connecting with people, showing you care, and leaving them with a positive experience. Let\u2019s look at some key skills that can help you succeed, along with a story to tie it all\u2026","rel":"","context":"In &quot;poem&quot;","block_context":{"text":"poem","link":"https:\/\/walkingshadowpoetry.com\/blog\/SPOKENWORDSandMODERNDAYPOETRY\/poem\/"},"img":{"alt_text":"a man in white shirt pouring milk from a pitcher into a mug","src":"https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2025\/01\/pexels-photo-8936880.jpeg?fit=800%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2025\/01\/pexels-photo-8936880.jpeg?fit=800%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2025\/01\/pexels-photo-8936880.jpeg?fit=800%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2025\/01\/pexels-photo-8936880.jpeg?fit=800%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2856,"url":"https:\/\/walkingshadowpoetry.com\/blog\/the-poison-we-drank-by-walking-shadow-poetry\/","url_meta":{"origin":2918,"position":4},"title":"The Poison We Drank by walking shadow poetry.","author":"walking shadow poetry kenya","date":"December 5, 2024","format":false,"excerpt":"We let greed take over,Let it quietly whisper,\"More, more, more,\"Until it became a voice louder than our own.We lost sight of what truly matters,Chasing after things that never filled the emptiness. We allowed contentment to slip away,Thinking we needed more to be happy,That what we had wasn\u2019t enough.We didn\u2019t stop\u2026","rel":"","context":"In &quot;poem&quot;","block_context":{"text":"poem","link":"https:\/\/walkingshadowpoetry.com\/blog\/SPOKENWORDSandMODERNDAYPOETRY\/poem\/"},"img":{"alt_text":"unrecognizable traveler resting on sandy coast near ocean under sky","src":"https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2024\/12\/pexels-photo-4153335.jpeg?fit=900%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2024\/12\/pexels-photo-4153335.jpeg?fit=900%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2024\/12\/pexels-photo-4153335.jpeg?fit=900%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2024\/12\/pexels-photo-4153335.jpeg?fit=900%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2726,"url":"https:\/\/walkingshadowpoetry.com\/blog\/ending-rape-its-time-to-speak-up-by-walking-shadow-poetry\/","url_meta":{"origin":2918,"position":5},"title":"Ending Rape: It&#8217;s Time to Speak Up by walking shadow poetry","author":"walking shadow poetry kenya","date":"September 26, 2024","format":false,"excerpt":"Rape isn\u2019t just a word,It\u2019s a wound that runs deep.It leaves scars we can\u2019t see,In minds that can\u2019t sleep. It\u2019s more than just pain,It\u2019s a crime, it\u2019s a stain.A violation of trust,A loss too hard to explain. We need to stop staying silent,We need to raise our voice.Because rape doesn\u2019t\u2026","rel":"","context":"In &quot;POETRY&quot;","block_context":{"text":"POETRY","link":"https:\/\/walkingshadowpoetry.com\/blog\/SPOKENWORDSandMODERNDAYPOETRY\/poetry\/"},"img":{"alt_text":"surrounded if you like my work consider supporting me at https www patreon com marekpiwnicki","src":"https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2024\/09\/pexels-photo-19313117.jpeg?fit=800%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2024\/09\/pexels-photo-19313117.jpeg?fit=800%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2024\/09\/pexels-photo-19313117.jpeg?fit=800%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/walkingshadowpoetry.com\/blog\/wp-content\/uploads\/2024\/09\/pexels-photo-19313117.jpeg?fit=800%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/walkingshadowpoetry.com\/blog\/wp-json\/wp\/v2\/posts\/2918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/walkingshadowpoetry.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/walkingshadowpoetry.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/walkingshadowpoetry.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/walkingshadowpoetry.com\/blog\/wp-json\/wp\/v2\/comments?post=2918"}],"version-history":[{"count":2,"href":"https:\/\/walkingshadowpoetry.com\/blog\/wp-json\/wp\/v2\/posts\/2918\/revisions"}],"predecessor-version":[{"id":2921,"href":"https:\/\/walkingshadowpoetry.com\/blog\/wp-json\/wp\/v2\/posts\/2918\/revisions\/2921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/walkingshadowpoetry.com\/blog\/wp-json\/wp\/v2\/media\/2919"}],"wp:attachment":[{"href":"https:\/\/walkingshadowpoetry.com\/blog\/wp-json\/wp\/v2\/media?parent=2918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/walkingshadowpoetry.com\/blog\/wp-json\/wp\/v2\/categories?post=2918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/walkingshadowpoetry.com\/blog\/wp-json\/wp\/v2\/tags?post=2918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}